The Design Show

Brand identity and poster/billboard

For this project I needed to create a two logos and a poster advertising the launch of The Design Show 2023, an annual event held at the design museum that showcases the work of new talent and established designers. The poster design needed to be centred around nature and had to include the name, location, opening dates of the show and the names or work inspired by 3 artists at the exhibition.

Poster/Billboard design

I chose to use a 'Z' layout method to help guide the viewers through the design and emphasise which elements are more important. I used work inspired by Alexander Gusakov for the main focal point, typography inspired by Alex Sullivan and abstract leading lines inspired by Zeka design

Initial ideas and sketches

I experimented with different logos that linked to nature both subtly and obviously for both the design show and museum. On the right I experimented with different composition/layout devices to find one that would be best suited for the purpose

View my whole sketchbook here:

zoesmith5222@gmail.com

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