Sustainable Living Zine
Informative zine/leaflet
For this project I created a zine style leaflet for the company 'Green Mountain' that informed the readers about how to live more sustainably by altering small elements of their lives. The target audience for this design was teenagers around 15+. This zine is 6 pages long and unfolds from a book style, into a full page poster which acts as an incentive for the audience to read, keep and share the product.
Full zine - Pre folding
I chose a monochromatic green colour scheme as I thought, due to the connotations of the colour green, this would have the most impact and reflect the theme well. I chose to keep the composition quite simple as well as the colour scheme, as this would help to get the point across clearly, without the design being too overwhelming and putting the audience off, therefore dampening the success of the zine
Back, Poster design
I chose to stick with the same monochromatic colour scheme and halftone effect, as the main zine, to create cohesion within the 2 elements. I added this poster design on the back as an incentive for the audience to keep the poster and share what they've learnt with others. I chose a simplistic design with a single focal point to directly get the point across. I also created type hierarchy through the size of the elements, to help guide the audience through the design.
Initial research and sketches
Here I researched into different areas of sustainability and what can be done to live more sustainably. I noted the key areas I wanted to talk about as well as key stats. I also sketched out a rough layout plan for each page, exploring different compositions and layouts.